When Inoue brothers invited me to work in a music video for Brazilian rapper Criolo, I knew something special was coming up. When I heard the song and the lyrics message, I said yes right away. During a growing movement of extreme right in Brazil, violence towards LGBTQI people had only increased, and as communicators we knew we should do something about it. The idea was to light up the LGBTQI+ issue to Criolo's fans, and all audiences in Brazil. Violence must stop.
With the support of Collectives from the city of São Paulo, we started building what would become "Etérea" music video: a pop, colorful, shiny music video, in which these people are stars, glowing, dancing and being in the spotlight.
We knew the message should go further, so during the shooting we created a short documentary that tells some stories of surviving violence. Please watch it.
* Music nominated for the 20th Latin Grammy in the category Best Song in Portuguese Language
* Finalist at the Music Video Festival m-v-f- awards 2019 in the categories best costume, best choreography and best music video with social message
* Selected for Choreoscope 2019 (Barcelona), Trans Film Fest 2019 (Stockholm), Pornfilmfestival 2019 (Berlin), Napoli Film Fest 2019 (Naples), Scottish Queer Int'l Film Fest 2019 (Glasgow), VISIBLE Festival de Cine LGBTI + 2019 (Panama City), Film Night 2019 (Portland), Portland Unknown 2019 (Portland), PopPorn 9 (São Paulo)
* Finalist at the Music Video Festival m-v-f- awards 2019 in the categories best costume, best choreography and best music video with social message
* Selected for Choreoscope 2019 (Barcelona), Trans Film Fest 2019 (Stockholm), Pornfilmfestival 2019 (Berlin), Napoli Film Fest 2019 (Naples), Scottish Queer Int'l Film Fest 2019 (Glasgow), VISIBLE Festival de Cine LGBTI + 2019 (Panama City), Film Night 2019 (Portland), Portland Unknown 2019 (Portland), PopPorn 9 (São Paulo)
Quando os irmãos Inoue me convidaram para trabalhar em um videoclipe para o rapper Criolo, eu sabia que algo especial estava por vir. Quando ouvi a música e a mensagem da letra, disse sim imediatamente. Durante um movimento crescente de extrema direita no Brasil, a violência contra as pessoas LGBTQI só aumentava e, como comunicadores, sabíamos que deveríamos fazer algo a respeito. A ideia era levar a questão LGBTQI + aos fãs do Criolo, e a todos os públicos do Brasil. A violência deve parar.
Com o apoio de Coletivos da cidade de São Paulo, começamos a construir o que viria a ser o videoclipe "Etérea": um videoclipe pop, colorido e brilhante, no qual essas pessoas são estrelas, brilham, dançam e estão no centro das atenções.
Sabíamos que a mensagem deveria ir mais longe, por isso, durante as filmagens, criamos um pequeno documentário que conta algumas histórias de sobrevivência à violência. Por favor, assista.
DIRECTION: GIL INOUE and GABRIEL DIETRICH
CREATIVE DIRECTION: TINO MONETTI and PEDRO INOUE
CO-PRODUCTION: DIETRICH.TV and OLOKO RECORDS
POST-PRODUCTION: DIETRICH.TV
GRADING: MARLA COLOR GRADING
CASTING: D'AVILLA and TINO MONETTI
FANJO PRODUCTION (@FANJOFANJO)
STYLING: NILO CAPRIOLI (@NILINHO_)
BEAUTY: FELIPE RAMIREZ (@RAMIRONA)
PERFORMERS
ÁKIRA AVALANX (Collective House of Avalanx) D’AVILLA (Popporn / Festa Dando) FEFA (Animalia) FLIP (Collective Amem) JUJU ZL (Batekoo) KIARA (Batekoo) TRANSÄLIEN (Marsha Trans and Namibia Collective) ZAILA (House of Zion)
Etérea
By Criolo
Voice: Criolo
Programming and Bass Synth: DKVPZ
Synths and Samples: DANIEL GANJAMAN
Percussion: MAURÍCIO BADÉ
Produced by: DANIEL GANJAMAN and DKVPZ RECORDED BY DANIEL GANJAMAN at ESTUDIO EL ROCHA and FINE TUNING (PERCUSSION)
Mixed by DANIEL GANJAMAN at ESTUDIO EL ROCHA
Mastered by: FERNANDO SANCHES at EL ROCHA STUDIO
Cover: PEDRO INOUE
General Management: BEATRIZ BERJEAUT
Executive Production: KLEBER CORREA
OLOKO RECORDS
CODEX UQBAR / PERFEXX COMMUNICATION ADVISORY
ACKNOWLEDGMENTS: ANIMALIA BATEKOO CIA SANSACROMA CIA. HUMBALADA COLLECTIVITY NAMIBIA COLLECTIVE AMEM DENIS CISMA EUVIRA FESTA GIVING PEACH GLEBA HOUSE OF AVALANX HOUSE OF ZION JEAN WYLLYS MARCOS CEZION MARSHA TRANS POPPORN RAQUEL VIRGÍNIA AM TRANS AND [R] EXISTING HIS FIRST PARTICULAR DIRECTORY DE SUPPORT DUDX (@dudxdudx) PRODUCTION KLER CORREA and GIOVANNA SCARANO CATERING CACÁ VICENTE GASTRONOMIA ASSISTANCE RENATO TOSO and PAULO POMPEIA SET SUPPORT 3T RECORDED AT STUDIO PIER 88
* Documentário selecionado para os festivais de cinema Fringe! Queer Film & Arts Fest 2019 (Londres), Trans Film Fest 2019 (Estocolmo), Pornfilmfestival 2019 (Berlim), Noche de Película 2019 (Portland), PopPorn 9 (São Paulo), Cefalu Film Festival 2019 (Palermo), VISIBLE Festival de Cine LGBTI+ 2019 (Cidade do Panamá), LAMPA Int'l Film Festival 2019 (Perm), Festival Internacional de Cine para una Cultura de Paz (Xalapa), Short Film Day at Moderna Museet (Malmö), FilmSlam 2020 at Orlando Museum of Art (Orlando), Athens PFF 2020 (Atenas), CineKink 2020 (Nova York), PFF Vienna 2020 (Viena), Hacker Film Fest 2020 (Roma), Splayed Festival 2020 (Londres). * Música indicada ao 20o Grammy Latino na categoria Melhor Canção em Língua Portuguesa DIREÇÃO TINO MONETTI e PEDRO INOUE FOTOGRAFIA / EDIÇÃO FRED SIEWERDT CONTEÚDO DE APOIO DUDX (@dudxdudx) PRODUÇÃO KLER CORREA e GIOVANNA SCARANO CATERING CACÁ VICENTE GASTRONOMIA ASSISTÊNCIA RENATO TOSO e PAULO POMPEIA SET SUPPORT 3T GRAVADO NO STUDIO PIER 88
