Nike invited me to create small short films with digital influencers from Brazil, in order to promote their new Nike Lab collection. After meeting and interviewing the digital influencers, I came across scripts based on their answers to the question “What is essential for you?”. The result is a series of cinematic films created under each influencer’s answers.
Nike Lab | feat. Michi Provensi
Nike Lab | feat. Caio Braz
Nike Lab | feat. Ellen Milgrau
Nike Lab | Maga Moura
Directed by: Gabriel Dietrich
Cinematography: Will Etchebehere
Art Direction: Billy Castilho