Campaign Teaser
Nike invited me to create small short films with digital influencers from Brazil, in order to promote their new Nike Lab collection. After meeting and interviewing the digital influencers, I came across scripts based on their answers to the question “What is essential for you?”. The result is a series of cinematic films created under each influencer’s answers.
Nike Lab | feat. Michi Provensi
Nike Lab | feat. Caio Braz
Nike Lab | feat. Ellen Milgrau
Nike Lab | Maga Moura
Directed by: Gabriel Dietrich
Cinematography: Will Etchebehere
Art Direction: Billy Castilho