Spreading a message of love during the hardest moment of a pandemic. What a challenging and rewarding mission. The minimalism and simplicity of Hering brand heritage are inspiring for me. "The art direction is a bit of nothing," I heard from the agency. It is a film of people, women, mothers... Real, inspiring mothers who know the strength to move on day after day. I embraced the challenge of finding a casting of women who represent these mothers. And I connected with that experience in a personal level.
When I heard that I was going to work with the most iconic actress in Brazil, I was disconcerted. When I discovered that I would not only work with her, but also with her daughter, of whom I have been a fan since I was a teenager, it didn't seem real. Filming Fernanda Montenegro and Fernanda Torres together was a surreal, almost mystical experience. Not only for the importance they have in Brazil, for the experience that the two acquired in the countless hours of filming in life, for the memories of emotions that I felt by seeing them on different screens so many times ... In addition to so many exciting aspects, the surrealistic touch was that this "close encounter" took place during a pandemic. We were already working following strict health protocols, but in this circumstance, to film a national treasure we must take even more extreme care, resembling science fiction. I directed everything behind an oval face shield that I had acquired some time before. I kept thinking of the movie “Arrival” for the whole time: the most minimalist team I've ever worked with, dressed in post-futuristic scientist clothes, face to face with something monumental. Please see the making of photos.
The soundtrack is a version of the song "Sorte", by Ney Matogrosso, another Brazilian icon.
Direction: Gabriel Dietrich
Production: Dietrich.tv and The Box
Executive Production: Stella Sette and Joana Vieira
Director Assistant: Ana Asano
Cinematography: Luis Fernando Queiroz
Styling: Pedro Sales
Make-up Artist: Rodrigo Costa
Casting: Bill Macintyre
Post Production: CORA