Nike + Undercover

I was astonished when people at Nike told me that the snickers designed by Jun Takahashi were inspired by an octopus shape. Nature is an endless source of inspiration, and by using plastic shaped in such an organic form, Jun Takahashi gave me the clues to what kind of forces would merge with the concept for this film: natural and digital. Organic and synthetic. 
Along with Cartel 011 team, who brought amazingly sleek clothes, we've put together fragments of scenography that mixed plastic, water, light, laser and projected images. With a gorgeous casting, it was very fun working in this project.

Fiquei impressionado quando as pessoas da Nike me disseram que os tênis desenhados por Jun Takahashi foram inspirados na forma de um polvo. A natureza é uma fonte inesgotável de inspiração e, ao usar o plástico moldado em uma forma orgânica, Jun Takahashi me deu as pistas de que tipo de forças se fundiriam com o conceito deste filme: natural e digital. Orgânico e sintético.
Junto com a equipe do Cartel 011, que trouxe roupas incrivelmente elegantes, reunimos fragmentos de cenografia que mesclavam plástico, água, luz, laser e imagens projetadas. Com um elenco lindo, foi muito divertido trabalhar neste projeto.
Production : Dietrich.tv | Cartel011
Direction : Gabriel Dietrich
Cinematography: Will Etchebehere
Executive Production: Ricardo de Souza
Direction Assistant: Arthur Schneider
Color Grading: João Moreira (Marla Colour Grading)
Music: Nick Graham-Smith (Pendulum) 
Styling: Gi Macedo
Make up: Helder Rodrigues
Production Direction: Tom Bertrand & Luiza Azevedo
Art Assistant: Pedro Eça
Scenography: Gil (GK cenografia)
Scenography Assistant: Juarez (GK cenografia) 
Production Assistant: Caio Passos
Production Assistant: Rodrigo Fonseca
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