Directing this commercial for Tresemmé was an unparalleled creative adventure, from concept to execution. The goal was to elevate the brand's image by capturing its essence in a new way. To achieve this, we used techniques such as Unreal Engine on the LED panel in some settings, and motion control, a robotic arm that allows for precise filming. This innovative approach was crucial in creating fluid scenes, highlighting the beauty and natural movement of the hair. Collaborating with a dedicated and detail-focused team made all the difference. Together, we told a visual story that resonates with the brand's audience, showing that beauty and technology can go hand in hand.
Making Of